What is WELLNESSMAXXING?
The endless optimization of routines, products, rituals and environments that signal that one is caring for oneself properly. Care becomes another performance standard.
Supposedly maxes
self-care routines / recovery protocols / wellness consumption / optimization confidence / schedule density
Adherents believe
Every stressor deserves a protocol.
Recovery can be stacked.
A calm life requires active management.
The missing tool may be a subscription.
Rest works better when scheduled.
Typical practices
- habit stacking
- recovery appointments
- wearable tracking
- cold or heat protocols
- scheduling self-care