The term currently points in two directions
Narrative advantage
Company and founder storytelling as strategic differentiation.
Life as material
Collecting and noticing experiences worth retelling.
What is STORYMAXXING?
The strongest current branch of STORYMAXXING describes companies and founders building narrative advantage through editorial teams, newsletters, founder-led media and a coherent public voice. An older vernacular branch means escaping routine, collecting experiences and learning to tell better stories. Both treat narrative as something that can be deliberately increased.
Supposedly maxes
ATTENTION / INTERPRETATION / PARTICIPATION
Adherents believe
A clear narrative is harder to copy than a feature.
Facts compete through the stories that arrange them.
A life can become more memorable by being noticed and told.
Attention lasts longer when an ending is possible.
The person controlling the frame controls part of the outcome.
You may already be STORYMAXXING if…
- your company has hired a Head of Storytelling
- your founder has become the media strategy
- ordinary events are being edited into an origin story
- you take trips partly to have something to tell later
- you can feel the narrative forming before the event is over
Typical practices
- founder-led publishing
- building editorial or storytelling teams
- turning events into narrative sequences
- collecting unusual experiences
- refining anecdotes through repeated telling
- producing newsletters, interviews and owned media