What is SMELLMAXXING?
Smellmaxxing is the effort to improve or intensify personal scent through hygiene, fragrance, layering and scent selection. It transforms an invisible sensory detail into a highly deliberate part of identity and status.
Supposedly maxes
pleasant scent / memorability / fragrance literacy / sensory identity / arrival before arrival
Adherents believe
Scent reaches the room first.
Memory has a fragrance layer.
One signature note can become identity.
Hygiene is infrastructure.
Projection should be strategic.
Typical practices
- testing fragrances
- layering scents
- maintaining hygiene routines
- choosing seasonal perfumes
- building a signature scent