What is SKINMAXXING?
Skinmaxxing is skincare optimization culture: cleansing, moisturizing, sun protection, active ingredients and devices arranged into a more elaborate routine. The ordinary core is not the joke; the maxxing begins when every product needs a role, order of operations and a theory of improvement.
Supposedly maxes
skin appearance / routine consistency / ingredient literacy / sun protection / bathroom shelf density
Adherents believe
Consistency compounds.
Every concern has an active ingredient.
The routine should have an order.
Sun protection is infrastructure.
A new device may reveal the missing layer.
You may already be SKINMAXXING if…
- the bathroom shelf has a sequence, not just products
- you can identify an ingredient before you can pronounce it
- a new serum requires a compatibility review
- skipping one step feels like a change-management event
Typical practices
- daily cleansing and moisturizing
- sun protection
- tracking active ingredients
- photographing changes
- adding treatments and devices