What is COLOR-MAXXING?
Color-maxxing applies the suffix to packaging, fashion and visual identity: saturation, contrast and chromatic abundance are used to command attention and create memorability. It is especially suited to brand and creator editions.
Supposedly maxes
color intensity / visual salience / brand memorability / contrast / shelf impact
Adherents believe
Neutrality is still a choice.
Color reaches before copy.
Saturation can become identity.
Recognition rewards repetition.
The palette should do visible work.
Typical practices
- using bolder palettes
- increasing contrast
- repeating signature colors
- testing packaging visibility
- building chromatic systems